The Lifecycle Communications Manager is a strategic marketing role responsible for developing and executing a comprehensive communication strategy across the entire member journey. This person will transform our member engagement from a series of disconnected messages into a cohesive, personalized experience. Their primary goal is to increase member loyalty, reduce churn, and maximize lifetime value by delivering the right message to the right person at the right time. They will drive the member communication ecosystem, from strategy and journey mapping to execution and performance analysis in partnership with key stakeholders.
Responsibilities
Strategy & Planning:
- Design and map the end-to-end member lifecycle journey.
- Develop a multi-channel communication strategy (email, in-app, push, SMS) to engage and retain members.
- Create the roadmap for testing, experimentation, and learning to continuously improve performance.
- Develop a testing strategy to optimize messaging, copy, visuals, sequencing, etc.
Execution & Management:
- Build, manage, and optimize automated and personalized communication campaigns.
- Partner with the content team to create compelling, on-brand copy tailored to different cohorts, behaviors, and channels.
- Coordinate with product, CCG, content, design, and data teams to ensure a seamless experience.
Analysis & Reporting:
- Define and track key performance indicators (KPIs) like open rates, click-through rates, conversion, and churn.
- Analyze campaign performance and user data to identify insights and opportunities for optimization.
- Report on the impact of lifecycle programs to stakeholders.
Application link: https://job-boards.greenhouse.io/xapo61/jobs/7596717003