Tiller is seeking a dynamic Social Media Manager and evangelist to drive engagement within the personal finance digital ecosystem. This full-time, remote position requires a passionate individual with a deep understanding of personal finance, who can skillfully manage Tiller’s social media presence and foster meaningful conversations online.
The ideal candidate will be adept at content creation, community engagement, and relationship building with influencers, while also keeping a keen eye on industry trends and competitor strategies. We’re looking for someone who not only excels in social media management but also embodies Tiller’s culture and mission, ideally with a genuine enthusiasm for our product.
Success in this role means consistently growing and engaging Tiller’s online community, creating impactful content that resonates with personal finance enthusiasts, and fostering strong relationships with influencers. The ideal candidate will drive measurable increases in social media engagement, brand awareness, and ultimately, help grow the Tiller subscriber base, while embodying Tiller’s values and passion for financial empowerment.
Key Responsibilities
- Content Creation & Posting
- Develop and post regular content on Tiller’s social media channels
- Create visually appealing and engaging written, visual, and video content
- Cross-pollinate insights and ideas from the Tiller community to external social media/forums and vice versa
- Align content with Tiller’s brand voice and messaging
- Community Engagement
- Actively engage in conversations across social media, forums, and the Tiller community
- Respond to inquiries and foster discussions that enhance brand loyalty
- Share insights and trends from the community with the internal team
- Trend Monitoring & Analysis
- Track and analyze industry trends and competitor strategies
- Identify and engage with trending topics in the personal finance space
- Adapt strategies based on performance and emerging trends
- Influencer Relationship Building
- Identify and connect with influencers in the personal finance community
- Develop and nurture long-term relationships with key influencers
- Coordinate influencer collaborations that amplify Tiller’s reach
- Cross-Functional Collaboration
- Work closely with the Tiller team to align social media strategies with broader marketing goals
- Share community feedback and insights with product and customer support teams
- Participate in brainstorming and strategy sessions to innovate social media approaches
Qualifications
- Demonstrated passion for personal finance, with a deep understanding of financial topics and spreadsheets.
- Exceptional written and verbal communication skills, with the ability to engage and inspire diverse audiences.
- Proficiency in managing and growing social media platforms, including Facebook, Instagram, LinkedIn, Twitter and Reddit.
- Extensive experience in creating compelling written, visual, and video content that aligns with brand messaging.
- Strong analytical skills, with the ability to track, interpret, and act on social media metrics and trends.
- Experience in identifying and cultivating relationships with influencers and partners, ideally within the personal finance space.
- Alignment with Tiller’s values and culture, with a collaborative and proactive approach to remote work.
- Bonus: An existing user and advocate of Tiller’s products and services, with firsthand experience of the brand.
Why Tiller?
- Remote-First Culture: We are a mostly US-based team with opportunities for work abroad as well. Work from anywhere with the flexibility to balance work and life.
- Mission-Driven: Be part of a team that is passionate about helping people take control of their financial lives.
- Growth Opportunities: We support our team members’ career development and offer opportunities for growth within the company.
- Collaborative Environment: Work with a talented and supportive team that values innovation, creativity, and continuous improvement.